On the left: A Facebook discussion on the Chick-Fil-A page which went horribly off the rails. On the right: A stock photo of a “pretty redhead teenager isolated on white.” What do these two images have in common?
What a shame! Chick-Fil-A was a model for PR practice back when I was in school. Now, it’s gone downhill. Chick-Fil-A needs to fire their PR team and hire some experienced professionals who know how to deal with ethical crisis communication.